Campaign Overview
Goal
Encourage women ages 40-60 to get their mammograms to decrease their risk of breast cancer.
Problem
According to U.S. breast cancer statistics, about 1 in 8 U.S. women (about 13%) will develop invasive breast cancer over the course of her lifetime. How can we lower that risk and save lives in an effective way?
Roles
Graphic Designer, Photographer
Solution
Created an extensive ad campaign that featured real patients in remission telling their personal stories and their fight against breast cancer. The result was increased mammograms helping women in our community gain confidence in their health care.